Campaign Story

Our Mission

To become the “Voice of the Fan” while providing a COMMERCIAL FREE, alternative content option as well as real fan connection for displaced members of #BillsMafia around the country and the world.

Our Target

Every member of #BillsMafia in the world. From the youngest to the oldest fan, we want to create a network that will have the ability to reach and relate to every fan.

The Application

Over the last ten years, Internet “Radio” (Podcasts) as a medium for alternative sports content has seen explosive growth, both in terms of listeners, new stations/networks, as well as content creators, but is still in its infancy stage. This is not however, a podcast, but it is built on the authenticity of that platform.

How we will facilitate this…

We will offer a real connection to the fans through an app available on every smart device and, soon, every new vehicle. It will also be available on smart TV’s, YouTube, and smart home devices like Alexa. Take Buffalo Sports Radio with you wherever you go, literally.

How we plan to accomplish this…

The station would broadcast as a live as well as automated “radio” station without the massive overhead that terrestrial radio stations have as there are no towers or expensive broadcasting equipment by leveraging the power of the internet and the devices already in our audience’s hands. Using this strategy, the station is constantly on air 24/7 without fail, and we would cater to listeners on a global scale

The opportunity for expansion is limitless when considering LIVE YouTube programming, Twitch streams, etc.…. Harnessing technology, ease of use, and literal 100% capture ability of the targeted audience make the possibilities almost limitless. The only real limit is the voracious appetite of the fans.

Buffalo Football Radio: The future is in the history lesson

Around 1900, groundbreaking technology was discovered and developed to increase the speed of access to information like the world had never seen. The discovery of radio waves and the birth of Terrestrial Radio Stations were the first step in thousands that began to shrink the size of the world we live in. Now, over a hundred years later, technology once again has won the day; however, it is not being accessed yet to its full potential. Like any archaic system, though reliable, Terrestrial Radio, by design, is expensive and cumbersome and heavily leveraged from cost standpoints. From Government fees and call signs to radio towers and incredibly expensive equipment, offices, salaries for multiple layers of employees and profit margins that have shrunk to the point that most radio stations are now shells of what they once were and in many cases are literally automatically piloted programs operated by computers. Which is the proof of the the overwhelming power of technology.

In 1999 two college kids named Shawn Fanning and Sean Parker saw an opportunity and a hole or a gap in the music market. They leveraged technology to provide a digital file-sharing service that was easy to use and focused on music interests and connection. While their endeavor was inevitably brought down by copyright infringements, illegal distribution of intellectual property, and huge lawsuits, the dent they put in the music industry and the door that opened was undeniable. Their entrepreneurial venture was the beginning of the end of the music distribution industry, an industry that was also archaic, expensive, cumbersome and heavily leveraged from cost standpoints, and difficult to operate. In essence, the proliferation of digital distribution technology broke the back of the physical distribution of records. And we believe that the very same thing is about to happen with Terrestrial Radio. We believe that the technology to break the back of Terrestrial Radio once and for all exists and needs to be leveraged.

We have been passionate about the Buffalo Bills for our entire lives

Achievable Dreams are Birthed Through Passion

We have been passionate about the Buffalo Bills for our entire lives, and the heartbreaks of the last 20+ years have paid their toll on BillsMafia and us around the world. Through this time, the “cool” thing to do in national and local sports media became shock takes and hate of our beloved sports franchises that fundamentally lumped anyone who was an optimistic fan in with the mismanagement and failings of the team itself. As fans tried to connect to media, they were often hung up on, dismissed, called names, and brushed off as ignorant with opinions and feelings that were childish and lacking. The “elites” knew everything, and if you disagreed, your thoughts were quickly canceled.

Due to this disconnect between officially sponsored content creators and the people they were trying to reach, an amazing thing happened in Buffalo. While most of the talking heads, media elite, and sportswriters were focused on crushing the very thing that makes fandom what it is, the actual fans began to leverage technology through blog writing, podcasting as well as creating live content on Youtube. Their passion would no longer allow them to be dismissed thus, they began to break the ranks and provide alternative content that had the potential to resonate with BillsMafia, and resonate it did.

Right now, the hobbyist alternative content market for Buffalo Sports is by far, one of the largest in the country, and it’s being consumed so much that the local station and writers are now acknowledging the quality and passion of them and beginning to partner with them on their own sponsored shows and outlets. Did you catch that? The hobbyists are creating content so good and widely accepted, that the sponsored creators are finding no choice but to embrace it because that’s where the fans are going now for their content fixes. This story is the story is being written and led by Joe Miller and James “Spence” Pennington.

In 2019 an unassuming lunch meeting began a journey for Joe and Spence that was unexpected and filled with huge growth to go along with the wins and growth this region saw from its football team. It was at this lunch where Joe explained to Spence that he didn’t feel like his voice was being heard as a fan of the Buffalo Bills, and he passionately believed he wasn’t the only one who felt that way. Spence agreed and revealed he felt the same way which birthed an idea to start producing alternative Buffalo Bills content and become podcasters. It wasn’t long before major alternative content networks began to take notice and interest. One such network was Buffalo Fanatics, rich history with BillsMafia and has been easily the best social media partner for alternative content and BillsMafia. Joe and Spence connected with Buffalo Fanatics, and both of their platforms grew quickly. The connection to the fans was real. The concerns that their voices, shared by BillsMafia, were not being vocalized was proven.

Through the next 12 months, a bigger dream was birthed inside of Joe and Spence as they began to see doors that were not being opened and opportunities to further grow brands and connect with BillsMafia that were not being seen or executed by the few alternative content networks that currently existed. As much as BillsMafia was being reached and as much as the content was (many would say) superior to those who are fully sponsored, there was still a gap. A gap created in large because Buffalo is a one radio station town also a station that most of BillsMafia don’t seem to be heard by nor care for. Compounded by the fact that the corporate entity that owns it is not connected to Buffalo and seemingly doesn’t care about the Buffalo a market that we all love so much.

This dream is to create a fully self-sustaining, efficient, and wholly sponsored alternative 24 hour/7 days a week “internet radio” station that leverages technology to connect to not only BillsMafia in Buffalo but BillsMafia around the world. This is something the operating costs of Terrestrial Radio will never be able to do.

This isn’t the end of the idea, it’s the beginning.

No Plan for the Future is a Future that doesn’t exist

It doesn’t start and stop in Buffalo, NY, with Buffalo Sports. Imagine success so overwhelming that the idea that was just executed begins to come to fruition in every major NFL city in America? Duplicating everything learned and building upon every small failure to build a Professional Streaming Sports Network where every fan of every team no matter, where they live in the world, is connected to the voice of their fandom simply by the touch of an app on their phone, on their TV, in their car or on their computer.

This is happening now! And we can’t get there without your help!